Chrysler Shows Support for PBS by Sponsoring Sesame Street

Have you heard? Chrysler just announced its new partnership with the Public Broadcasting Service (PBS) to sponsor its beloved show, Sesame Street. This alignment between brands is appropriate considering the likeness of their family-friendly focus. As a part of the collaboration between the two companies, the automaker has released videos such as the one below. Featuring familiar characters like Bert and Ernie, the goal is to educate viewers about the benefits that come with the 2017 Chrysler Pacifica.

This approach to reaching families is without a doubt innovative as it engages both parents and kids alike. With subjects ranging from safety and security to entertainment technology, it is an effective way to show what advantages are included with the minivan. More importantly, it reinforces the automaker's mission to provide a satisfying experience for every member of the household.

At Lithia Chrysler Dodge Jeep Ram FIAT of Spokane, we intend to carry out a similar commitment. We welcome you to stop in with your family to see the 2017 Chrysler Pacifica in person so we can continue to expand upon the lessons taught in the videos presented by the Sesame Street team.

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